Nowruz (Persian New Year) back to Homepage

What is Nowruz?

In harmony with rebirth of nature, the Persian New Year Celebration, or Nowruz, always begins on the first day of spring, March 19th, 20th or 21st each year. Nowruz ceremonies are symbolic representations of two ancient concepts – the End and Rebirth. About 3,000 years ago Persian’s major religion was Zoroastrianism, named in honor of its founder Zoroaster, and arguably the world’s first monotheistic religion. Zoroastrians had a festival called “Farvardgan” which lasted ten days, and took place at the end of the solar year. It appears that this was a festival of sorrow and mourning , signifying the end of life while the festival of Nowruz, at the beginning of spring signified rebirth, and was a time of great joy and celebration. Nowruz was officially acknowledged and named “Nowruz” by mythical Persian emperor, Shah Jamshid, from Achaemenid Dynasty (500 BC).

Nowruz in Persian means “New Day” and brings hope, peace and prosperity to the world and has been celebrated among people regardless of ethnic background, political views or religion in many countries around the globe such as Iran, Afghanistan, Azerbaijan, Turkey, Uzbekistan, Pakistan, Georgia, Iraq, Tajikistan, Syria, Armenia and India. Some of the activities during Nowruz are Spring cleaning, buying new cloths, painting eggs, family reunion, giving presents, visiting neighbors and friends and celebrating by having a picnic on the 13th day of Spring.

Here at Lala Rokh, we have celebrated Nowruz with our friends, family and patrons for over 20 years and and wish to invite you back our as we celebrate this auspicious celebration. We will be displaying the traditional “Sofrey-e Haft Sin” (pictured above) starting March 18th through the 25th. And we will be serving the traditional menu items enjoyed during this time. Make your reservation now by calling 617-720-5511

Happy Nowruz!

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